Leading Cloud Backup Provider Advocates Safeguarding Data with SaaSAssure as SaaS App Ecosystem Lacks Proper Data Recovery TORONTO – March 29, 2024 – Asigra, a leader in ultra-secure backup and recovery with solutions that include Tigris Ultra Secure Backup and SaaSAssure Data Protection, is emphasizing the importance of enterprise-grade SaaS backup strategies as World Backup Day approaches on March 31st. With the prediction of significant adoption of SaaS applications globally by Statista and other research firms, the company is stressing the importance of implementing enterprise-grade backup processes to safeguard critical SaaS data against loss, a potential breach, or compliance risks. “In 2023, the software as a service (SaaS) market was estimated to be worth approximately $197 billion U.S. dollars and is expected to reach $232 billion U.S. dollars by the end of 2024,” according to Statista. "The overall SaaS market is expected to continue growing as organizations of all sizes around the world adopt SaaS solutions for a variety of business functions. Among these are solutions for customer resource management (CRM), enterprise resource planning (ERP), as well as web hosting and eCommerce.”1 Increasingly, the challenge has been that the vast majority of SaaS data workloads are not properly protected by the SaaS provider. This is because of the shared responsibility model in place by most providers for the protection of data by customers using their applications. Lack of information about the shared responsibility model and cloud security model, regarding the need of the user to protect their own data has resulted in the loss of critical data for many organizations. World Backup Day serves as an annual reminder for individuals and organizations to prioritize the protection of their valuable digital information. Originating as a grassroots initiative, it has grown into a global awareness day, underscoring the essential practice of regular data backups. In support, Asigra is championing the following five best practices for SaaS backup as organizations worldwide mark this occasion: